WooCommerce SEO: How to Rank Higher in Search Results

 

Just started an online business? Want to learn how to make your WooCommerce store show up higher in search results?

Search engines like Google play a big role in how people use the internet. If your store doesn’t appear in search results, it can be hard to get visitors. But if it does, it can really boost your sales.

According to Backlinko, over half of all clicks go to the top 3 search results. Moving up just one spot could increase your clicks by more than 32%! That’s why WooCommerce SEO is so important.

This guide will explain WooCommerce SEO in a simple way, not just focusing on backlinks. You’ll also get useful tips to help your store rank better on search engines. After that, we’ll share some smart strategies you can use to get the most out of your online shop.

Understand the WooCommerce SEO

WooCommerce SEO is the practice of optimizing your online WooCommerce shop to rank well in Search Engine Results Pages (SERPs). More sales and more organic visitors are correlated with a higher position. In general, WooCommerce SEO uses a variety of optimization strategies to raise your site’s exposure in organic search results. You will have more opportunities to convert visitors into paying clients if it is easy for them to locate your website.  You’ll probably need to spend less on other marketing techniques like sponsored social media advertising the more expertly you can improve your SEO. It has built-in tools and settings to help you optimize your online store for higher search engine rankings. For example, you might alter the WooCommerce Product Title to incorporate keywords and align with your brand. If you’re unclear about the state of your WooCommerce SEO, we advise doing an SEO audit. The outcomes will provide you with a reliable starting point.

Tips to rank higher in the search result

• Apply WordPress SEO setup

You must make sure you have taken the time to complete the WordPress SEO setup because WooCommerce is a plugin for WordPress. Otherwise, you won’t be able to use WooCommerce and certain SEO techniques. The first thing you’ll need to do is install an SEO plugin, such as Yoast SEO or All-in-One SEO. Complete the plugin’s basic data fields. 

• Keep a unique product description

Think of product descriptions as small pieces of valuable content.

They should include important details about your products, written with your target customers in mind. Search engines treat these descriptions just like the rest of your website content.

Product descriptions help tell search engines which keywords your products should rank for. If you sell products from other brands, you can use their descriptions — but writing your own is usually better for SEO.

That’s because all content on the web is competing for the top spots in search results. Using generic descriptions might not connect well with your audience or help you stand out.

• Use proper product tags and category

Ultimately, the categories and tags you employ will determine how organized everything stays. This is helpful for your consumers as well as for you in terms of how they navigate the website. It also benefits search engines.  Think about this. It can be challenging for a consumer to locate a green Star Wars shirt among the 1,000 shirts you have listed for sale on your website. If the process is too complicated, the customer could quit the website and visit one where finding what they’re looking for is simpler. Tags and categories are useful in this situation. Remember that categories are far more inclusive than tags. You may add special information about your goods to tags.

• Make Your Product Slugs Better

Additional locations where you may improve WooCommerce SEO and give search engines contextual information are in your product slugs, also called permalinks. Every item on your business has a URL, which is called a product slug. Whenever feasible, try to include keywords in your slugs. These are the search engine phrases that you want your items to rank for. To insert and edit a product slug, go to the product page and click Edit next to the title.

• Simple Navigation

Easy-to-use site navigation directly affects both the bounce rate and the length of time visitors stay on your website. You are more likely to rank higher in the SERPs the longer visitors stay on your website. Simple, clear, and easy navigation should be your main focus. If it’s unclear, people will go away.  Your website’s customer happiness and user experience will both increase with a straightforward navigation system. The homepage and any connections to significant sites make up the primary navigation. Google gives links on the main page a higher priority than links on other pages. Think about putting links in the main page’s footer.

• Include Alt Text in Product Photos

On the internet, alt text plays two roles. Search engines can now more fully comprehend the content of the image, which is beneficial for SEO. It is also beneficial for visually challenged people who use screen readers. For these reasons, we advise you to include alt text with every picture you use in your WooCommerce store. The target keyword should be included in the alt text, which should be descriptive. It will function for everyone because it incorporates your emphasis keywords and describes the elements of the image.

• Boost Security on Websites

Customers and search engines alike adore safe and secure websites. If users are at danger of malware, phishing, or scams, Google will alert them. You will lose customers and suffer a serious blow to the reputation of your company if this notice appears on your website. It can even spell the end for your company. Consequently, be sure to take the required actions to safeguard your website. Installing a genuine SSL certificate is one way to let search engines and website users know that your website is secure to view. 

• Mobile-friendly

Every eCommerce vendor is aware of the enormous and well-established trend of mobile shopping. Because of this, Google favors websites that are mobile-responsive when ranking web pages. Naturally, mobile-friendly eCommerce stores are more convenient for customers to browse and purchase from, and they may also increase sales. In 2023, having a website that is mobile-friendly will be crucial for any online retailer to flourish.

• Compose Effective Metadata

People frequently forget to read meta descriptions. They do, however, provide Google with a free descriptive piece of information about your website that can raise the ranking of your page in the search engine results. Additionally, they might aid in raising your click-through rate (CTR). The brief text that shows up in search results beneath the page title is known as the meta description. In the event that you omit a meta description, Google typically displays the first sentence on the page. No more than 160 characters, your meta description should contain calls to action, motivating phrases, and significant adjectives. Concentrate on what will entice readers to click on your link. SEO for WooCommerce products is a continuous process that needs constant effort. So, if you need any help with this, you can hire an SEO expert from DigitilizeWeb. You have already read that Woocommerce SEO: how to rank higher in search results, now SEO optimize stores will get a lot of benefits, want to know what are? Then check the below.

Benefits of SEO optimization WooCommerce store

• Increase sales and target audiences

Search engine results for optimized websites are often better than those for non-optimized ones. More people visit your online store as a result of this. Your revenue and consumer base can grow with efficient e-commerce websites. Organic traffic generates leads and is free! It goes beyond simply increasing the number of visitors from Google search results, though, to generate organic traffic. Other websites that link back to your website might also provide you with organic traffic. Using user-generated content and target keywords for your business’s goods and services may also help you rank higher in organic searches. A great way to generate traffic for your website is through targeted visitors who are actively looking for the goods and services you provide.

• Better Credibility

A well-designed website contributes to the development of customer and brand trust. Purchasing from companies that have been in operation for a long time makes customers feel at ease. Businesses may become more responsive by using an eCommerce SEO strategy. Utilize various social media channels, verify links for spam, and provide high-quality material on the website to advertise goods and services. Gaining the confidence and credibility of the consumer is the end outcome of all these actions.

• Higher Level of Customer Involvement

The primary element that determines the effectiveness of a customer engagement program is its design, which should prioritize enhancing customer happiness and loyalty. Giving clients an experience they won’t soon forget is the most efficient method to do this, and this is only possible with an optimized website. Websites with user-friendly navigation and interesting content entice users to return time and time again. Consequently, they turn into devoted clients.

• Brand Awareness

Getting a high rating on search engine result pages does more than just increase website visitors. However, it also guarantees that once a purchase choice is being made, your brand will always be brought up. Seeing your website in the same list of results will cause people to automatically recognize you as an alternative, even if they choose a rival from the list of results. Being in this situation is quite powerful. Particularly if your rival fails to live up to client expectations—because ideally, those clients will come right to you!