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Totally SME Case Study| DigitilizeWeb

Our Process

Initial Phase

TotallySME faced challenges in establishing a robust online presence. Recognising the need for a comprehensive solution, they engaged our services to navigate obstacles and enhance their digital footprint. We commenced by assessing their requirements, identifying gaps, and formulating a strategy. This phase involved in-depth consultations to understand their goals and culminated in a tailored proposal encompassing ecommerce website construction, SEO optimisation, and rigorous quality testing. The collaborative discovery process laid the foundation for a successful partnership aimed at catapulting TotallySME into digital prominence.

Key Project Stages

Key Project Stages

Identification of the main problem where we will develop a solution around it.

The Challenge

Once the problem has been identified, we draw out the challenge that we will address during the project.


We have contacted professionals in the sector to come up with unique ideas.

Insights hunting

Professionals have provided us with a unique insight that will give us the key to solving the problem


We analyse our competitors and study their decisions.


In our research we define the target audience to whom we communicate the solution.


We elaborate the flows to identify the screens that our team has to develop.

Hi-Fi Wireframes

We conducted a second version validating our results and created a more realistic version.


We conducted a second version validating our results and created a more realistic version.

Product Testing

We have tested the product with real users and verified our results.

Product Evaluation

We evaluate the product and identify whether it works and assess possible improvements.

Product Conclusions

We end with final conclusions and evolve the problem in the next steps.

Turbocharging User Experience

Enhanced Visibility using Skilled SEO Techniques

Employing expert SEO strategies, we bolstered the online presence significantly. Thorough keyword research and optimization initiatives enhanced search engine rankings, directing a higher volume of organic traffic to the website. On-page and off-page optimisations, coupled with strategic link-building, contributed to improved visibility and authority within the industry. Rigorous analytics monitoring and continuous refinement of our approach resulted in a sustained and impactful boost to the client’s digital footprint, solidifying their online standing.

Turbocharging User Experience

Quickening Load Times to Enhance User Engagement

Streamlined website load times were achieved, elevating user interaction. Through meticulous optimisation of code, image compression, and server configurations, we significantly reduced page loading durations. This improvement resulted in a seamless and swift user experience, reducing bounce rates and enhancing overall satisfaction. By prioritising performance enhancements, we successfully propelled the website’s efficiency. Also ensured users access content promptly, thereby contributing to a positive and engaging online interaction.

Integrated Chat Plugin for Lead Generation

The integration facilitated real-time communication, engaging website visitors and converting them into leads. By offering instant assistance and personalized interactions, we capitalized on potential customer inquiries. The plugin seamlessly integrated into the website, enhancing user experience while capturing valuable information. This strategic implementation not only fostered immediate engagement but also established a direct avenue for ongoing communication, contributing significantly to the client’s lead acquisition efforts.

1-Year Free Maintenance

We provided a complimentary 1-year maintenance period, ensuring sustained product excellence post-launch. This initiative encompassed bug fixes, updates, and technical support, guaranteeing optimal functionality. TotallySME benefited from ongoing assistance, addressing any issues promptly to uphold a seamless user experience. This commitment to maintenance not only reflected our dedication to client satisfaction but also established a foundation for long-term collaboration, solidifying trust and confidence in the durability and reliability of the delivered product.

Our Process

Security Measures

Implemented rigorous security measures safeguarding the project. Conducted thorough vulnerability assessments, deploying encryption protocols and firewalls to fortify against potential threats. Regular security audits and updates ensured a resilient defense system, providing clients with confidence in the protection of their data and the sustained integrity of the project.

Tech Stacks Used







Our collaborative journey with TotallySME exemplified a holistic approach to digital transformation. From overcoming initial challenges to implementing robust solutions, we seamlessly navigated key project stages. The strategic blend of SEO optimisation, improved user experience, lead generation tools, and ongoing maintenance reflects our commitment to delivering enduring value. This comprehensive approach not only fortified TotallySME’s digital presence but also laid the groundwork for a lasting and fruitful partnership.


Frequently Asked Questions

Certainly! We guide projects through critical stages, ensuring alignment with objectives and milestones for seamless development, addressing challenges and optimising outcomes.

Consider factors such as your business size, budget, scalability, and required features when choosing an ecommerce platform. Popular options include Shopify, WooCommerce, Magento, and BigCommerce.

Yes, many chat plugins are designed to be easily integrated into various website platforms, including WordPress, Shopify, and others. They often come with user-friendly interfaces and installation guides.

The timeline for SEO results varies, but it generally takes a few months to see significant improvements. However, continuous efforts are needed for sustained results.

Ecommerce websites should use secure and trusted payment gateways, implement SSL certificates for encrypted data transfer, and regularly update their security protocols to protect customer information during transactions.

Chat plugins can be used to engage website visitors, answer queries, and gather information that can be used for lead generation. They can also integrate with CRM systems to manage and nurture leads effectively.

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