How to Make a Shoppable Video to Boost Ecommerce Sales in 2024

Video marketing has been growing rapidly. A recent ecommerce market analysis projects that by 2028, the video commerce market will have grown by 32%. The explanation is really obvious: viewers are ravenous for information that is simple to ingest, and video is a tried-and-true medium that never fails to please. Every company aims to use video to increase sales and direct conversions. But how to make a shoppable video to boost ecommerce sales in 2024. This technological twist will enable you to significantly enhance your video advertisements: videos that may be purchased. Shoppable videos have the potential to be a powerful navigational aid that guides repeat visitors from a landing page to a product page, perhaps resulting in conversions. So, read the blog to know in detail about these shoppable videos.

What is a shoppable video?

A new technology that is sweeping the ecommerce industry is shoppable videos on Shopify.

Shoppable videos bring together the power of video and the ease of online shopping. Viewers can click on product links and buy while they watch no need to leave the video. It’s like the modern version of the Home Shopping Network, but built for your online store. These videos turn passive browsing into an engaging, interactive shopping experience.

Big names like Amazon are already leading the way. They use interactive videos to connect with customers on a deeper level and make shopping more exciting. If you want to stay ahead in 2025, this is a trend worth following.

Why Do Shoppable Videos Matter?

Shoppable videos are a special chance for any kind of business, big or little, to dramatically enhance your enterprise in several areas. This is why they are so important:

• Concentrated On-Site Client Interaction

When your video is fun and engaging, visitors stay longer on your website. The more time they spend, the more curious they become about your products. This boosts the chances of a sale.

Now take that engagement one step further, with shoppable videos. These turn passive viewing into active interaction. Customers can click directly on items in the video to learn more or add them to their cart instantly.

It transforms a one-way message into a two-way experience. Shoppable videos don’t just entertain, they help customers take action while they’re most interested.

• Easy Way to Purchase Funnels

Convenience rules the fast-paced world of today. Your online store will become more enticing the simpler and more uncomplicated you make the purchase process. This ease is provided via shoppable films, which integrate product research, education, and shopping into a seamless interactive experience. Seeing the product in action gives customers a more customised experience and facilitates decision-making. Both the client and the business benefit from it.

• Enhanced Revenue and Sales

Like a basic ecommerce solution, shoppable videos convert viewers into customers by making the purchasing process simpler. This can lead to an increase in revenue. In order to make shopping more personalised, some platforms even utilize smart technology to offer items based on viewer preferences. Aside from this, quick and simple purchasing choices combined with engaging video content might encourage impulsive purchases.

• Data-Based Perspectives

Shoppable videos offer comprehensive analytics that offers important information about the actions, interactions, and purchases made by viewers with items. Making smart marketing decisions can be aided by this knowledge. You may create future films and marketing campaigns that more effectively appeal to particular client segments by studying the data. Additionally, you may optimize your video marketing approach based on data by doing A/B testing to test out various video styles, formats, and product placements.

Shoppable Video Content Types that Increase Revenue

In a world where ecommerce business is opening up every day, posting videos on your website is insufficient to increase sales. You must carefully select the appropriate kinds of films if you want to increase engagement and conversions. Find out what kind of shoppable video ads content works best, such as influencer and customer reviews, product demos, and reviews. Find out how these tactics may improve sales and brand recognition.

• User-generated content and influencer videos

For companies who work with influencers and promote their products through user-generated content. It’s also a smooth transition to turn this material into interactive buying experiences. Adding shoppable influencer films to your website will give product showing a more unique feel. Include a dependable persona that customers are 63% more likely identify with as well. The content might be centred on the product, showing off practical applications and offering advice or tricks.

• Client Testimonials

Online shoppers have traditionally relied heavily on customer evaluations, which provide a wealth of peer-to-peer information that many find priceless. By adding video endorsements or reviews to the buying experience, shoppable videos may go one step further.

• Product Displays

Shoppable videos are a powerful tool for brands in 2025. These interactive clips do more than just show how a product looks, they bring it to life.

With detailed product demos and step-by-step tutorials, shoppable videos help customers understand what the product does and how it works. They highlight key features, real-life benefits, and even offer a usage guide, all within one video.

This format turns passive viewers into active buyers. When done right, shoppable videos create a seamless shopping experience that drives engagement and boosts sales.

• Tutorials and How-To Guides

Post educational material that highlights your merchandise. Expose any hidden features, walk through how to utilize them, and handle typical problems that clients could run into. Your items’ ability to suit customers’ wants is made clearer to them by using this instructional method.

• Virtual Try-On Sessions

Utilise augmented reality (AR) technology to let clients virtually test accessories, cosmetics, and apparel. Customers can view how things appear on them before making a purchase, which makes buying more individualized and secure.

How To Make A Shoppable Video To Boost Ecommerce Sales In 2024

Knowing how shoppable videos may advance your online business into the future is essential as ecommerce trends keep changing. It’s equally crucial, though, to assess the outcomes often and integrate the development of video content into your growth and conversion plan. Come along as we dive into the art of making shoppable video campaigns that work, from developing compelling content to streamlining the purchasing experience and tracking results. With the help of these data, you can fully utilise shoppable videos to improve customer engagement on the development and income of your business.

Make brief films, record them, and reuse already made ones.

The process of making an interactive video is essentially the same as that of making a standard short movie, thus at first, it is rather simple. This is how to make a shoppable video to boost ecommerce store sales in 2024. We will inform you of the procedures your business can follow to make the videos it now employs for video marketing shoppable as well! When links are inserted, the editing portion is where standard short films become interactive shoppable videos.

• Open the webpage

The shoppable video must be included in your website as soon as possible during the post-production phase. This may be accomplished by making an account and linking it to your website or online business.

• Include product links in videos

This is where introduction videos and interactive videos differ from one another. You will be adding shoppable buttons, icons, or URLs to your movies in this process phase. Once you’ve done this right, your viewers will be able to buy straight from the videos.

• Select a format for your presentation.

There are several ways to display interactive videos, including bubbles, pop-ups, and more! You may specify how you want your videos to appear for your clients based on how you want them to appear on your website and what you want them to accomplish. These formats allow you to tag your goods. It is possible to alter these video tags to better reflect the company’s identity.

Various formats for presenting an interactive video

Selecting the location for the presentation of your interactive films is the final but most important stage. Ecommerce typically prefers landing pages and product pages as venues for their business. Let’s examine why these two venues are often the best ones to distribute these films in more detail:

• Landing page

Landing pages are often the first thing potential buyers see when they visit your online store. That makes them the best place to add interactive videos.

A shoppable video on your landing page can grab attention fast. It helps keep visitors on your site longer and reduces bounce rates. More time spent means more chances to convert. Use a short welcome video that introduces your brand and links to your homepage or product pages. Let users explore, click, and shop, directly from the video.

This simple addition can turn casual visitors into active buyers and boost your eCommerce sales in 2025.

• Product web pages

Most buyers read product descriptions before deciding to buy. But words alone may not be enough. Adding an interactive video to your product page can change that. It helps visitors see how the product works, what it looks like in real life, and why they need it.

These videos also boost cross-sells. While watching, users can explore related items, bundles, or accessories, all without leaving the page. That keeps them engaged and encourages bigger purchases. If you want to increase sales and keep visitors on the page longer, interactive video is a smart move.

The Greatest Methods for Producing Original Shoppable Videos

• You need to be imaginative while making a shoppable video for your e-commerce platform. If you decide to use a storytelling strategy, for example, you will need to develop a special narrative that is relevant to your goods and target audience. This is how to make a shoppable video to boost ecommerce sales in 2024. Using your creativity will enable you to produce engaging videos that boost viewer engagement and conversion rates.
• Make it concise and a little lengthy. To make sure the viewer understands the information, you should extend the duration of the video shots to at least three seconds.
• At the beginning of the video, let the viewers know that it is interactive. You may speak directly to your audience by using voiceover or narration. This is an ideal approach to include your audience in the material so that you receive a prompt response.
• Avoid giving your viewers too many alternatives in the video. In the video, you shouldn’t choose more than three selections. To prevent overwhelming the audience, concentrate on a few topics. This is how to make a shoppable video to boost ecommerce sales in 2024.
• Provide links in the opening three images. By doing this, you may turn viewers who aren’t interested in watching the full film into potential clients. In the initial few seconds of the video, if you have told the viewers that it is interactive, you should add your shoppable links and allow them to freely engage with your showday on the Shopify App store.

 

Who can use Shoppable Videos to improve the sale?

Shoppable videos are a useful addition to any small business’s marketing arsenal. These type of videos are mostly utilised for product-based marketing, but many service-based firms may also profit from using them to boost lead generation and sign-ups.

• Product based company

Shoppable videos can boost sales for almost any product-based business. Whether you sell tech gadgets, books, or fashion items, this format makes shopping easier and more engaging.

You can spotlight one item, like a new kitchen tool, or show off a full collection. If you’re selling books, add clickable links to each title. If you’re in fashion, tag every product the model is wearing right in the video.

This makes it simple for customers to shop as they watch. It saves them time and increases your chances of making a sale.

• Service-oriented companies

Shoppable videos aren’t just for selling products. Service-based businesses can also use them to increase engagement and boost conversion rates.

You can use these videos to promote your services, explain how they work, and highlight the benefits. Instead of sending viewers through multiple steps, shoppable videos let them act instantly, book a consultation, sign up, or get in touch, without leaving the video.

This direct, interactive approach helps businesses build trust and drive faster decisions. If you offer services, use shoppable videos to turn interest into action.

Metrics of Conversion for Shoppable Videos

• The percentage of viewers that click on a product hotspot and are sent to the product page is known as the shoppable click-through rate, or CTR.
• The proportion of viewers that add a product from the video to their shopping basket is known as the “add to cart rate.” If you want to do well, aim for at least 1-2%.
• Purchase Conversion Rate: The proportion of viewers who, after engaging with the video, actually buy a product. This is the ultimate conversion statistic, including industry and product type-specific standards.
• Return on Investment (ROI): Examine how much money the video brought in relative to how much it cost to produce and advertise.

There will be interactive videos where you may click on items, post questions, and participate in polls. Livestream shopping—the ability to make purchases while watching—will continue to expand. In conclusion, employing shoppable videos is an excellent strategy for online retailers to increase sales and satisfy patrons. To make a video that people enjoy and that increases sales, just use the advice in this article. For more such tips follow us on LinkedIn.