How to Create a High Converting Landing Page

Do you want to expand your online business? To begin with, make a fantastic landing page that will assist turn interested visitors into paying clients. So, it is important to know how to create a high-converting landing page that provides a good result. 

An optimised page is essential for your online company as it directs traffic from various channels and encourages consumers to convert. Avoid the blunder of neglecting the architecture of your landing page or, worse, of not making a landing page at all. The eye-catching bespoke photos and animation; the tasteful use of negative space and rule-of-three layouts; and the way the colours clash grab attention. So, read this blog to learn how to create a high-converting landing page. 

A Landing Page: What Is It?

Increasing conversion rates is the aim of a fantastic landing page if you want to meet your marketing or company expansion objectives. A landing page can be a stand-alone page made for a particular campaign, sale, or product, or it can be your homepage or another page inside your taxonomy. A landing page with a higher-than-average conversion rate is referred to as a high-converting landing page.

So, people frequently misunderstand the difference between a landing page and a homepage or other page that visitors encounter via a search engine.

It all depends on how and why people reach your page in the first place. Homepages are typically found via social media or word-of-mouth, but landing pages are typically found naturally through the use of keywords and highly visible search results. 

What is the typical landing page conversion rate?

A landing page’s average conversion rate is 9.7%. This implies that just around 1 in 10 visitors to your landing page will follow through on your call to action, which is to purchase your goods, download your ebook, or try your software. 

However, there are several factors. Because the conversion goal for click-through landing pages is considerably easier, they frequently perform better than lead-generation landing pages, which generally have lower conversion rates. Industries also differ in their conversion rates. For instance, the average conversion rate for ecommerce landing pages is 12.9%. Property landing pages have a 7.4% conversion rate. An astounding 18.1% of visitors to landing pages for entertainment convert on average. 

Different Kinds of Landing Pages

Your ideal landing page should assist the visitor in moving to the next stage, regardless of where they enter the sales funnel—at the top, middle, or bottom. Hence, a few extra landing page kinds are occasionally needed in addition to this high conversion landing page type to handle particular circumstances like Unsubscribe / Goodbye messages and Page Not Found issues. 

• Lead Capture Page

Inquiring information from landing page visitors might be challenging in today’s world. Nearly all customers are aware of thefts linked to security and data privacy. Because of this, you need to alleviate the anxieties of such buyers on your lead generation or capture landing page. 

To do this, you may create a link to your data privacy policy, particularly if your business is in the Software as a Service (SaaS) sector, which places a strong priority on data security.

• Page of Sales

Robust sales pages convince customers to purchase your goods in order to meet their wants and get over obstacles. These sales pages may be educational, full of advantages and problems, or wonderful prods that encourage visitors to buy, depending on how complex your product or web design and development service is. 

Sales landing pages often direct clients towards making their purchase decisions at the bottom of the funnel. Remember to provide landing page testimonials to help in decision-making.

• 404 Not Found

To prevent visitors from leaving your website right away, the dreaded “Page Not Found” error message needs to convey something good.

This may be accomplished through humorous texting, the use of GIFs and memes, or even by referencing well-known instances in pop culture. So, you can also choose to see the homepage. 

• Referral Page

Customers who give your Net Promoter Score survey a seven or above might be the target audience for your referrals landing page. Referral landing pages may be an excellent way to raise the lifetime value of current customers and motivate them to bring in new ones if you are offering referral incentives, promotions, offers, sales, discounts, etc.

• Page Unsubscribe

Consider this unsubscribe landing page an opportunity to learn how you can better serve your customers, rather than a sign that you were at fault. 

You can be mistaken if you believe that the individual who is unsubscribing has reached the point of no return! This is your final chance to get back prospective customers or gain insightful feedback from them via the unsubscribe page. So, ask them why they are going, or at the very least, look for methods to regain their trust.

How to create a high-converting landing page

• Establish Your Objective

Establishing your objective is the first step in creating or crafting your landing page. It is hard to monitor your progress or aim for anything without a clear goal in mind. This is how to create a high-converting landing page. What is your ultimate goal now? When someone visits your landing page, what do you want them to do?

Membership

Obtaining the free trial

Purchasing an item

downloading a whitepaper or an e-book

registering for the occasion

Knowing the result can help you plan the next steps more effectively and keep your attention on the task at hand. 

• Compose a Replicate

The text is twice as crucial to a high-converting landing page as the design. The design is secondary to the words’ ability to persuade readers to convert. This is how to create a high-converting landing page. Three essential points need to be kept in mind while creating compelling landing page copy:

Begin with the headline: The headline needs to be compelling and pertinent to the needs of the audience. Emphasise advantages over features: Customers don’t give a damn about or comprehend the jargon used to describe your product’s characteristics. Their concern is the product’s ability to help them. Thus, emphasise the advantages of utilising your good or service.

• Create to recap

Focus on creating a straightforward landing page design. In the case of branding, less really is more, as an abundance of information may overload the consumer. This is how to create a high-converting landing page. Simple designs are used by some of the most successful businesses in the world to help people remember who they are. Therefore, simple graphic designs distinguish the great brands Nike, Apple, and Coca-Cola.

Additionally, straightforward branding conveys ideas more effectively than intricate patterns. According to the cognitive fluency theory, people tend to favour simpler solutions over more complex ones. Our brains can process simpler images more easily. Though uncomplicated does not equate to dull, simplicity also does not imply complexity or involvement. 

• Adapt the landing page to mobile devices.

The number of individuals accessing the internet through their cell phones is increasing. Your landing pages must be optimised for mobile devices. This is how to create a high-converting landing page. According to recent surveys, mobile platforms account for 1% of all website views worldwide. That might not sound like much, but it’s a big amount when you take into account how many people use cell phones globally.

As more and more people use mobile devices to access the internet, landing page optimisation for these devices is becoming more and more crucial. By making it simpler for users to do the necessary action on your website, mobile optimisation offers you a fantastic chance to increase conversions. Even if you’ve begun optimising for smartphones, mobile optimisation techniques can still be beneficial for all landing pages conversion. 

• Make SEO-friendly

A website that improves user experience and generates a lot of traffic, engagement, and conversion is a landing page optimised for search engines. It is advisable to have the following in mind while optimising your landing page for search engines. – Concentrate on crafting an attention-grabbing title that will draw readers who are seeking a certain solution. Make sure the content, title, and URL contain your keywords. This is how to create a high-converting landing page. Write meta tags specifically for visitors to your page who are looking for a certain piece of content. The meta description and title tag are two of the most crucial elements in search engine optimisation for your website. 

• Include Pictures

Including photos on your landing pages can help you get more conversions. You may convey your message using images without requiring visitors to read any text. To further establish a visual link with the landing page content, superior product photos will also look well against the backdrop colours. It’s crucial to point your visitors in the exact direction you want them to go for them to take action. The hero image needs to be of a high caliber, featuring images of actual customers utilising the product or service to encourage visitors to relate to your offer personally. 

• AB Test for Landing Pages

Comparing two iterations of the same page is done through AB testing, often known as A/B testing. You take your landing page and make one modification: a new title. You allocate half of the visitors to your landing page to the changed version and the other half to the original version. This is how to create a high-converting landing page. After a test run is finished, data is compared. You can choose to use the updated version as your new default landing page if the change is beneficial.

5 Components of Landing Pages to Increase Conversions

• Include Your Contact Details

If your company is legitimate, include your contact details on the landing page. A lot of folks will hesitate before making a purchase. It is your responsibility to make them fully clear. Giving them your contact details demonstrates the legitimacy of your company and enables them to ask questions before deciding. This is how to create a high-converting landing page. Additionally, a lot of people who visit landing pages hate having to fill out forms or provide their email, so try not to make them fill out a lot of them.

• An attention-grabbing headline

Because of this, we may try to increase interaction with clear, concise headlines and accompanying material for each of our games. According to our study, most gameplay is driven by copy that is specifically tailored to our consumers’ needs. Remember that getting the reader to read your following line is the main goal of copywriting. This is how to create a high converting landing page. A visitor will see your title as their first line on your website, so make sure it grabs their attention and entices them to scroll down. Look at a few magazine headlines to get some ideas. Observe how they pique curiosity and draw the reader in to persuade them to flip the pages.

• Offer an Answer

Respecting the time of readers and providing immediate answers is a skill that the top high-converting landing pages possess. It’s time to provide remedies when you’ve determined the users’ challenges and pain areas. Also, you have to deliver them in a manner that appeals to your intended audience. Describe what you are providing and draw attention to the key elements of your good or service that make it stand out from the competition. 

• Social proof

People demand evidence that your product is worth their money in this day and age of fake and fraudulent services. Additionally, you can’t deny them the legitimacy of your brand. Thus, be sure to include social evidence for your business on your landing pages. 

Client testimonials

Testimonials mentioning the number of customers you’ve had so far

Google evaluations for your company

Ratings for your company on reliable sites for business ratings

People will be encouraged to invest money in your firm after they see that you are a legitimate entity thanks to the aforementioned evidence components. Make sure the reviews you provide are authentic; when phony reviews are discovered, they may quickly drive visitors away from your website and harm your reputation. 

• Make Sure Your Message Is Clear

Your audience won’t connect with incoherent landing page messages, which can negatively impact your conversion rates. Consistent messaging is used on high-converting landing pages to ensure that your audience always understands what you’re saying. Additionally, creating an effective landing page doesn’t necessarily require a tonne of text or visuals. Simple designs work best most of the time. To put it succinctly, clarity increases sales!

Before you begin creating your own, you may review some of the top high-converting landing pages here. Conducting A/B testing on your landing page is essential if you want to maximise its conversion rate. This is how to create a high converting landing page. Testing often will assist you in determining what is effective and what has to be eliminated. You should be able to make engaging and eye-catching landing pages that increase conversions as long as you use the components listed in this post.