Top 20 Ecommerce Mobile App Features in 2024
Back in 2016, launching an ecommerce app with just a product list and shopping cart was often enough to drive sales. Fast forward to 2024, and the game has changed dramatically. Even if you offer the lowest prices on the market, you’re unlikely to succeed unless your app delivers a seamless and smart user experience.
That’s why knowing the top 20 ecommerce mobile app features in 2024 is no longer optional—it’s essential. Customers expect more than just “add to cart” buttons. They want convenience, speed, and tech-driven features that make shopping enjoyable.
At DigitilizeWeb, we specialise in building cutting-edge ecommerce app for the UK market and beyond. Based on market trends and user behaviour, here’s our expert guide to the features you must include
Innovative ecommerce app features
Some of the cutting-edge features your ecommerce app needs to have are listed below. By keeping users interested in your software, these features not only benefit them but also increase your income.
Imagine this: your app automatically adjusts pricing in real time based on demand, competition, inventory, or season. That’s dynamic pricing. It’s a powerful way to increase conversions during high-demand periods while offering deals during slow seasons. Platforms like Amazon already use it to stay competitive. Research shows dynamic pricing can boost sales volume and reduce excess inventory.
-
Voice and visual research
Typing and filtering can be frustrating. Voice and visual search remove that friction. Customers can speak or upload images to find what they’re looking for instantly.
The global market for voice recognition and AI should grow to $27.3 billion by 2030. If your ecommerce app integrates this, you’re improving accessibility and enhancing the user journey.
-
Bio metric authentication
People forget passwords, but not their face or fingerprints. Integrating biometric login—like Face ID or fingerprint unlock—adds a layer of both convenience and security.
It also reduces friction at checkout. Instead of re-entering card details, users can confirm purchases in seconds. Studies suggest biometric authentication improves customer trust and lowers cart abandonment.
This feature is a conversion booster. One-click checkout reduces purchase friction, especially for impulsive buyers. Think about Amazon’s “Buy Now” button—it simplifies the entire transaction.
A Baymard Institute report shows that the average cart abandonment rate is nearly 70%. Reducing steps in the checkout process can dramatically lower that number.
Augmented Reality (AR) enhances the shopping experience by allowing customers to zoom in on products, view them from all sides, and feel them like they would in a physical store. Reduced returns are another benefit of an AR feature; in some circumstances, the reduction might reach 40%. This is because your clients will have reasonable expectations and will know what they are purchasing.
Top 20 ecommerce mobile app features in 2024
Simplify registration forms, and enable users to log in using their email address, external accounts like Facebook or Google, or a personal password to expedite the login procedure for users of your software. Easier access leads directly to higher conversion rates and sales volume.
A shopping cart is one of the best features of mobile commerce apps. Any online business, including mobile shopping apps, has to include this capability. You may improve user satisfaction and provide consumers the freedom they want while making purchases by integrating a shopping cart into your online business. The success of your mobile commerce app depends on how well it adapts to user preferences and behaviours.
A mobile ecommerce app should make it very simple to browse items, free of problems like reloading failures, etc. This is one of the top 20 ecommerce mobile app features in 2024. It suggests that product pictures and brief descriptions be included on this page. Users should be able to locate the search bar, navigate to the category menu, filter results, and access the product page in addition to adding items to their shopping carts on this screen.
The product page ought to include: Multiple viewpoints on the product should be available to users. When it comes to clothing, it’s best to see them on many models. A thorough explanation of the product’s features, origin, advantages, return policy, etc. It serves as a location to provide the user with all the product details and may include images. The description can be broken up into categories like ingredients, origine, returns, and reviews.
This is one of the top 20 ecommerce mobile app features in 2024. Your consumer may now choose to return to the list in order to peruse further goods. The “Go back” button is thus required. It’s crucial that in this case, the redirection points to the user’s entry point rather than the top of the goods list.
Users should be able to utilise the search engine to locate certain goods or categories when they are perusing the products. Customers should be able to browse without being distracted by the search bar, which should also be clearly visible.
In an ecommerce mobile app, users can save products to a wish list or favourites list. This helps them find items easily later. They can check prices every day and buy when ready. It makes shopping more flexible and convenient.
This feature also helps you track what your customers like. You can use this data to send better offers or product suggestions. It improves the shopping experience and boosts engagement.
Having several payment alternatives is unquestionably essential! You should include a few different payment methods in your mobile ecommerce app to foster consumer loyalty and enhance the user experience. They could consist of:
-
- Payments with credit cards
- regular bank transfers
- Quick transfers
- Mobile wallet payments (Apple Pay, Google Pay)
- possibilities for deferred payments.
It’s crucial for more than just simple payment processing and excellent customer service. Multiple payment options can affect a customer’s loyalty since happy customers who can use their preferred way of payment will return to your shop.
-
Contact information for customer service
Allowing people to get in touch with customer support whenever they need it is crucial. They should be able to get in touch if they need additional information, need to report an issue or error, or require any type of help. The ability to do it from within the app would be a fantastic extra feature.
Also, you may allow your customers to communicate with customer support in real time using chat. In ecommerce apps, this kind of functionality is usually beneficial and may significantly enhance the user experience.
You may improve your mobile ecommerce app by adding a review or rating system for the products you offer. A strong competitive edge may be yours with an efficient feedback system! Though thorough product descriptions are important, internet buyers also want to read other people’s reviews before purchasing in order to determine whether the item is a good fit for them. Consider allowing app users to leave anonymous reviews as well.
Users should be able to share products on social media with their friends using ecommerce apps. It’s handy for users, and it’s also free advertising. In addition to social media, there should be additional channels for sharing, such as texting the product page, emailing the offer, and copying the link.
Regardless of the industry, implementing push notifications from mobile apps is crucial. Push notifications for mobile commerce have to provide details about orders, shipping status, specials, discounts, and reminders. Notifications on product discounts from your clients’ wish lists are another option. Without a doubt, that would increase client loyalty!
In addition to alerts, ecommerce applications may provide a dedicated area where users may review customised recommendations and suggestions based on past purchases, browsing history, and wish lists. One potential addition to the offering may be one-day only flash sales and discounts.
-
Programme for membership and loyalty
A solid loyalty program boosts purchase frequency by over 35%, says Bond Brand Loyalty. That’s a big reason to build a unique mobile commerce app. It’s a smart way to drive loyalty.
You can share promo codes through the app to bring users back. Customers get rewarded for using your app when they shop. Downloading the app is quick. Using it in-store is easy. And the benefits? Exclusive deals and discounts they can’t find elsewhere.
Product comparison is a smart feature to add to ecommerce apps. Users of the software may add many goods to a comparison list and see the differences and similarities between them. Personalised content may be delivered via an ecommerce mobile app in a variety of ways, giving customers new opportunities to engage with brands and items. An example of personalised content would be a guide explaining how to select the ideal product for a certain need, such as “How to pick the best dress for your body type.” You establish yourself as a leading authority and innovator.
Easier access to the shipment status of things bought in-store is another convenient feature offered by many online retailers. Providing this option improves the quality of the customer’s contact with your shop after they make their purchase and helps you become more transparent. Customers who have purchased things from the online shop can use this function to estimate the arrival date and time of their purchases. This is one of the top 20 ecommerce mobile app features in 2024.
Live broadcasting and ecommerce are combined to create live commerce. It’s just online streaming shopping that allows you to watch and shop simultaneously. With live streaming’s recent rise in popularity, using it for marketing and sales goals makes sense. It is considered to be the ecommerce revolution’s next big thing. Including a function like this in your ecommerce app might lead to a remarkable expansion of your company.
Voice commerce is changing the way people shop online. It uses artificial intelligence to let users buy products with just their voice. You only need a smart device like a phone or a smart speaker. It’s fast, simple, and hands-free.
This trend is growing because it makes mobile shopping easier than ever. Users don’t have to type or browse. They just speak, and the app responds. That’s why voice commerce is now one of the top 20 ecommerce mobile app features in 2024. It doesn’t even need that you be able to use your hands or have any understanding of contemporary technology! Considering that using voice commerce just requires you to give a command to complete an online purchase. Thus, perhaps it would be wise to include it in your ecommerce app as well.
-
Virtual and augmented reality
Augmented reality, or AR, is being used by online merchants in their ecommerce applications more and more. This type of visual commerce stands apart from other ecommerce developments. For example, you may utilise it to draw in buyers who like to view products in person before making a purchase. Virtual reality is a fantastic chance for all online retailers to showcase their goods. Digital shopping has never been this similar to in-person shopping. In their home, for instance, IKEA allows its customers to view the furniture and accessories in real time.
-
Analytics for mobile apps
Some functions are made only for you and your company. These don’t directly affect your users. One such function is analytics integration. Tools like Google Analytics or Firebase are a must. They help track how users behave in your ecommerce app.
This data shows what works and what doesn’t. Based on this, you can keep improving your app. Even though analytics isn’t a built-in feature, it must be connected to your app. This link gives you full access to user insights. Every online store should follow this rule.
If you’re building a new ecommerce app in 2024, go beyond the basics. Add powerful, modern features. Combine them with the core essentials to stand out. This helps you create unique shopping experiences. Happy customers are more likely to return and buy again.
Start with a prototype. Map out your customer’s journey from start to finish. Then, build the app to match that journey. It’s the best way to deliver value and boost sales.
At DigitilizeWeb, we design and develop feature-rich mobile ecommerce apps UK tailored to modern business needs. Whether you’re launching your first app or upgrading an old one, we bring expertise, creativity, and technical know-how to the table. For more follow us on LinkedIn.
Frequently Asked Questions
One-click checkout simplifies the purchasing process, appealing to users' impulsive nature and reducing friction during checkout, ultimately boosting sales by providing a seamless and quick purchase experience.
Augmented reality enhances the shopping experience by allowing users to interact with products virtually, view them from different angles, and make more informed purchasing decisions, ultimately reducing returns and increasing user engagement.
The wishlist feature allows users to save products for future reference, track price changes, and make purchases when ready, enhancing user experience and facilitating product discovery and decision-making.
Offering multiple payment options caters to diverse user preferences, enhances user convenience, and fosters customer loyalty by providing flexibility in payment methods, ultimately improving the overall user experience.
Real-time live chat support enables users to communicate with customer service representatives instantly, addressing queries, resolving issues, and providing assistance, thus enhancing customer satisfaction and loyalty.
Push notifications keep users informed about order updates, special offers, discounts, and reminders, improving engagement, retention, and overall user experience by delivering relevant and timely information.
